The white dove was a substantial element in the story behind Expectations. We felt it was appropriate to create a piece around this idea. With this we were able grab the viewers attention, tease the single & promote the release date.
The idea of opposites, darkness & light were also very present in the narrative. This was a follow up post that teased a different portion of the single.
Working closely with Lauren, we were able to put together a piece that communicates what the single means to her as well as her intentions with Expectations.
Utilizing footage from the music video, we were able to put together a teaser for Lauren's YouTube channel.
